Google’s GPhone Strategy

A good NYT article that summarizes the GPhone plans for later this year.  They assert that the main goal is to attack the Windows mobile OS, and view Apple’s iPhone a fait accompli which Google cannot hope to undo.  But they also say:

For Google, Advertising and Phones Go Together – New York Times

Some believe another major goal of the phone project is to loosen the control of carriers over the software and services that are available on their networks.

“Google’s agenda is to disaggregate carriers,” said Dan Olschwang, the chief executive of JumpTap, a start-up that provides search and advertising services to several mobile phone operators.

Published in: on October 8, 2007 at 3:15 pm Leave a Comment

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