Blackfriars’ Marketing: Why EDGE versus 3G matters less than you think
“Does 3G really improve the user experience dramatically?” Most pundits would reply, “Well, of course Internet experiences improve with higher bandwidth. That’s why the world went broadband.” And if the pundit is having a bad day, they’ll add “Duh.”Funny thing though. They’re wrong.
So this article showed up in email (go figure) and it was so good I had to post it.
I think the article misses out on not giving more consideration to outsourcing as a real way to improve IT while reducing costs. Its not the ideal solution, but can be a very effective way to end a dysfunctional system and is worthy of more in depth thought.
Nevertheless, every CIO should read this, if they expect to survive.
Their savvy CIOs are fully fledged members of the management team, able to couch technology expenditure in real business terms, and are not afraid to quantify risk, manage and mitigate it. In short, they lead.
