The premise of this article is that Microsoft needed a social network in the worst way…and Facebook fit the bill. But since then, Google has come out with (I guess you could call them) plans to use their Gmail contacts data to re-target ads. Yahoo as well. Social ads are certainly not a dead concept. And Microsoft only took a bite out of Facebook: it didn’t swallow hook, line and sinker.
Facebook: Who Else Wants to Invest at $15B? No One? – Silicon Alley Insider
the company has apparently still been unable to close a single additional dollar at that desperate-Microsoft $15 billion valuation. This suggests a few things:
- The joke was indeed on Microsoft.
- The “Social Ads” announcement that Microsoft was obviously privvy to failed to spark the expected interest in anyone else.
- Facebook’s war chest is going to be smaller than most people anticipated