Google’s Maps for Mobile and Jaiku

A couple of articles separated by about a week that place Google’s acquisition of Jaiku into perspective.

Google unveils GPS-less handset locator technology - Engadget

if your mobile is among the 85-percent (or so) out there lacking an integrated GPS module, listen up. The search giant has revealed new software (dubbed My Location) that enables non-GPS-equipped phones to be pinpointed within three miles of their actual location.

Jaiku, Android and Google’s Mobile Ads

“Google + Jaiku is not a million miles away from being able to push appropriate advertising to individuals based on their profile, their location and their availability. Imagine walking down the high street and having your mobile phone pop up with a Google notification telling you that Heroes DVD box sets were 20% off at HMV today, or that a new Indian restaurant had just opened in that part of town.