Last.fm on demand…

On demand music at last.fm was announced last week, but this article sheds a little light on why the majors shifted their position to allow such anathema.  It looks like CBS plans to use Last.FM for that little of that old social-graph content marketing.

How Last.fm Will Create “Communities Around Content” - ReadWriteWeb

So we can imagine every song, every artist played or featured on a CBS property most likely will be referenced, cross-referenced, and made available through Last.fm, giving CBS another way to reach like-minded consumers who want to share their interests with others.

The more people go to Last.fm to hear what song was just played on “CSI:NY”, the more money CBS and Last.fm make off advertising and residual sales. Imagine at the end of the show a text crawl noting that the music tonight can be heard at Last.fm. On the Last.fm side of the equation, there can be season-long playlists from CBS properties, conveniently cross-referenced, tagged, and shared.