Managing Online Brand Reputation

I’m reminded of the quote by Oscar Wilde, here.  But if you need to manage your image, there are tools that have the appropriate price point to help out.  Filtrbox in particular looks like a handy way to generically aggregate feeds, filter, and then republishthe result.

Top 10 Free Tools for Monitoring Your Brand’s Reputation

We must remember that conversations are being held on the web with or without our consent. That means we can choose whether to be observers, participants or outcasts. Before you select observer or outcast, remember that these conversations can have a negative impact on your brand. Also, when conversations start on the web, like a forest fire, they travel very fast and wreak havoc along the way; what might start out as a mere tweet, may turn into a blog post and then make national news.

Here’s a basic reputation management system that I’ve been using, as well as a list of the top 10 free tools you can start using today.

If you have a profitable company to protect, here is the non-free corollary:

Top 10 Reputation Tracking Tools Worth Paying For

You should consider paid services if you are unable to manage and keep your pulse on your online reputation. Also, paid services help you analyze and understand the magnitude and sentiment of conversations around your brand, which would take you even longer if you did it manually. Services start out at a minimal price of $1 for individual bloggers and shoot up over $100,000 for large enterprises. If you are considering using a paid service, select the one that best matches your current situation and scale up as your requirements grow.

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Published in: on December 30, 2008 at 9:23 pm  Comments (1)  

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  1. [...] Better still, the post also packs a very nice summary of the art of using listening tools for managing your online brand.  Beth, if you’re listening, thanks a bunch.   This is great [...]


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