I would have been interested to see where non-social network users fell within demographic space.
More Proof: Facebook for the Rich, MySpace for the Poor
According to the research, the top third of lifestyle segments relative to affluence (aka the “richest” users) are 25% more likely to use Facebook than those in the lower third. The bottom third segments related to affluence (aka the “poorest”) are 37% more likely to use MySpace. Also of note, Facebook users are more likely to use LinkedIn, a site for professional business networking, and again, another factor which points towards the differences in demographics between the two social networks.



