Forrester: Blogs in the Enterprise? Good, not Great.

There are a lot of info nuggets in this article about Forrester’s update on the value of corporate blogging.  Its being adopted slowly and there is a business case to be made for corporate blogging.

Paradoxically, they assert that it doesn’t seem to live up to the incredible hype of the Enterprise 2.0 fanboys and then go on to say that the investment required is practically nil.  To me that says that the ROI should be nearly infinite 🙂

Firms mull over blogs, but doubt business value

Forrester Research Inc. surveyed 275 IT decision makers at U.S. companies with 500 or more employees and found that while 54% of those polled said they are blogging at some level — or at least considering an investment — 46% have no plans to invest in blogs.

Forrester asked adopters of blog technology to list the business reasons for using it. Sixty-three percent said they use blogs for internal communications, and 50% use them for internal knowledge and content management. Forty-seven percent said they use blogs for external thought leadership and 46% said they use them for marketing to customers and prospects.


“It doesn’t take a heck of a lot to get up and going,” Young said. “But for most enterprises, blogging is going to require the input of IT along the way, and increasingly IT shops are pushed to the limit. IT doesn’t have time to invest in it.”

Published in: on July 23, 2007 at 1:57 pm  Leave a Comment  

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