Google Social World

So it looks like Google won’t wait for Microsoft or Yahoo (or a merger of the two) to buy FaceBook .

It looks like Google’s up-till-now red-headed step kid Orkut
is going to take center stage as a nexus for all other social networks. 

At the center of the plan is Brad Fitzpatrick, formerly of Six Apart.

Google To “Out Open” Facebook On November 5

In the long run, Google seems to be planning to add a social layer on top of the entire suite of Google services, with Orkut as their initial main source of social graph information and, as I said above, possibly adding third party networks to the back end as well. Social networks would have little choice but to participate to get additional distribution and attention.


Brad Fitzpatrick, the chief architect of Six Apart until he joined Google in August, is leading the charge to make the Google project as open as possible. Patrick Chanezon, Google Evangelist, is herding the cats.

Lots of people noticed Fitzpatrick’s social graph post (linked in paragraph above), connected the dots to his new job at Google, and speculated that Google’s has been working on something really, really big in this area. This is now confirmed and, unless Google changes the launch date, we’ll be seeing the beginning of it on November 5.

Published in: on September 25, 2007 at 3:22 pm  Leave a Comment  

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