Its users. A fascinating story of greed and human nature – 2.0
NotchUp let users invite their LinkedIn contacts, which made it easy to indiscriminately invite a hundred friends at a time. Hoping for a slice of their friends’ interview blood money, they did just that — not by the hundreds, however, but by the thousands. Within a week, the upstart had the business-oriented networking site threatening legal action and reconsidering how users access LinkedIn.