Beth Kanter has posted a review of a new service called WhosTalkin. Better still, the post also packs a very nice summary of the art of using listening tools for managing your online brand. Beth, if you’re listening, thanks a bunch. This is great stuff.
I listen in many different ways. Powerful listening is done through Radian 6, but I also have a Rube Goldberg like set up of RSS feeds from about 25 different sources that search on my name, my blog url, and the various misspellings. (I also monitor specific topics, tags, or keywords depending on what I’m researching) WhosTalkin would eliminate the time to track down the places to search and the hassle of setting them up in your RSS reader. You’d still need to hone your listening goals which are independent of any tool you might use.