This should drive home just how comfortably entrenched Enterprise 1.0 really is. Forty years takes a lot of inertia.
In some respects, the enterprise 2.0 vision is old wine in new bottles. It was trumpeted several decades ago by Alvin Toffler, who in his bestselling book Future Shock predicted that archaic corporate bureaucracies would be replaced by dynamic horizontal adhocracies. At the end of the counter-culture 1960s when Toffler’s book was an international bestseller, this was exciting stuff.
Toffler’s concept of adhocracy captured the spirit of the times. Adhocracy was proclaimed as a new form of organization that would kick down bureaucratic walls and bring people together to capture opportunities and find innovative solutions.