ReadWriteWeb has some results from Forrester indicating that 2/3 of Boomers are online and that spending part of the advertising budget to reach them there makes sense.
For companies wanting to reach out to the Baby Boomers online, this data shows that spending at least a portion of your budget on social applications for the group isn’t entirely a waste of time and money. The group isn’t as active online as younger generations are, but their participation levels are now moderate and increasing.
The best bets for getting Boomers interested in your content is to create blogs or videos that relate to the life or work-style of Boomers, Forrester suggests. And if you’re looking for feedback and contributions from the Boomers themselves – like comments or criticisms – make that process dead simple. Don’t introduce overly complex sign up forms or processes. Instead, encourage low-effort contributions such as star ratings.