A well researched article outlining how newspapers have chosen death by self-inflicted paywalls.
The snippet is of an exchange between the author of the article and the former editor of TIME. Recall that newspaper conglomerates had been returning profits of 20% or so.
In contending that the paid-content movement was not so much about revenue per se, Isaacson used this alternate rationalization: Paid content models are necessary “to protect creativity.”
That’s a pretty stunning statement, even in the favorable context of trying to save an industry in which people are compensated by middlemen for their published work. And so when I got my turn at the mic, I rose and asked him: What profit margins will these paid-content models have to generate in order to protect creativity?
Isaacson never responded to that question, unless you call staring at me with a horrified expression a response.