CodeWeavers moves to leverage its software givaway.

A good article worth a read to those who took part in the free giveaway of CrossOver about a year ago.  Seen at the time as a publicity stunt that backfired, the installed software base quadrupled.  Now comes the payoff.

A year later, CodeWeavers urges free CrossOver users to pay up

Now that the 1 year anniversary of the big promotion is coming up, CodeWeavers is sending out emails to the roughly 650,000 people who downloaded the free software asking them to consider paying for ongoing support. The company is also planning on releasing a new version of the software in December, meaning anyone who pays for support will get the update, while those who let their 1 year subscription expire will have to pay full price for the new version.

Advertisements
Published in: on August 31, 2009 at 10:09 pm  Leave a Comment  

The URI to TrackBack this entry is: https://2thyme.wordpress.com/2009/08/31/codeweavers-moves-to-leverage-its-software-givaway/trackback/

RSS feed for comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: