CodeWeavers moves to leverage its software givaway.

A good article worth a read to those who took part in the free giveaway of CrossOver about a year ago.  Seen at the time as a publicity stunt that backfired, the installed software base quadrupled.  Now comes the payoff.

A year later, CodeWeavers urges free CrossOver users to pay up

Now that the 1 year anniversary of the big promotion is coming up, CodeWeavers is sending out emails to the roughly 650,000 people who downloaded the free software asking them to consider paying for ongoing support. The company is also planning on releasing a new version of the software in December, meaning anyone who pays for support will get the update, while those who let their 1 year subscription expire will have to pay full price for the new version.

Published in: on August 31, 2009 at 10:09 pm  Leave a Comment  

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