Now Apple also wanted the Desktop.
They have done a pretty good job, especially since the iPod became popular. Apple’s strategy was to make the Desktop into a finely crafted appliance, like a swiss watch. More expensive and less variety, true, but more reliable than the competition. To each his own. But the Google strategy by comparison is almost viral. Infect existing Desktops with a foreign Desktop, and if the user experience is better, offer it on a less expensive platform and let market forces do the rest.
None of this should be a surprise. It is interesting, though, to be able to see the orchestration in motion. Apple’s tactics are clouded in secrecy by comparison.