Social Network Demographics

I would have been interested to see where non-social network users fell within demographic space. 

More Proof: Facebook for the Rich, MySpace for the Poor

According to the research, the top third of lifestyle segments relative to affluence (aka the “richest” users) are 25% more likely to use Facebook than those in the lower third. The bottom third segments related to affluence (aka the “poorest”) are 37% more likely to use MySpace. Also of note, Facebook users are more likely to use LinkedIn, a site for professional business networking, and again, another factor which points towards the differences in demographics between the two social networks.

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Published in: on September 28, 2009 at 4:46 pm  Leave a Comment  

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