Google and Verizon Coopetition

Well, of course I noticed that Google and Verizon appeared to bury the hatchetThe news was everywhere yesterday.  But as Engadget points out: these two were bitter adversaries.  Now its all “rainbows and kittens”?  Surely you’re joking, Mr. Feynman.  No, Google and Apple were ready to carve up the telecom industry into an open arena for apps and advertising.  Then the Justice department started to wonder if that was a monopoly. 

What to do?  How does Apple get AT&T to open up to apps like Skype (or Google Voice).  How does Google get Android-based advertising into the hands of the masses without the expense of creating a network of its own? 

Perhaps you use the meddling of the Justice department to shake up the industry.  You back off from plan A.   Get your Google CEO’s off the Apple board.  Refuse to let Google Voice onto the iPhone.  Then, when the Justice department is just starting to wonder where its juicy Monopoly went,  you go to Verizon and ask if they wouldn’t like to use Android and Google Voice to take on Apple and AT&T? 

Next thing you know, AT&T lets Apple put Skype and friends on the iPhone.  See here:

The Associated Press: AT&T to expand Internet calling services on iPhone

The phone giant, the exclusive wireless provider for Apple Inc.’s iPhone, previously allowed Internet calling services to work on the popular device only over Wi-Fi connections. Those connections generally have limited mobility and therefore present less of a competitive threat to AT&T’s core wireless calling business.

Yes, things are starting to open up nicely.  But here’s the thing.  This sort of arch-enemies-become-bosom-buddies strategy can end badly.  Just look at where Sun ended up following its Microsoft deal.  Poor Verizon.

Advertisements
Published in: on October 7, 2009 at 1:59 pm  Leave a Comment  

The URI to TrackBack this entry is: https://2thyme.wordpress.com/2009/10/07/google-and-verizon-coopetition/trackback/

RSS feed for comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: