Here are two very informative and well written articles from a couple of the most successful of the new media outlets, HuffPo and Salon. In particular, the article by Arianna is a tour de force. The insights from Scott Rosenberg are probably unique: someone who had to install paywalls, and how he managed to live to tell the tale.
So it’s time for traditional media companies to stop whining and face the fact that far too many of them, lulled by a lack of competition and years of pretax profits of 20 percent or more, put cash flow above journalism and badly misread the web when it arrived on the scene. The focus was on consolidation, cost-cutting, and pleasing Wall Street — not modernization and pleasing their readers.
But the value of stuff online is usually tied to how deeply it is woven into the network. So locking your stuff away in order to charge for it means that you are usually making it less valuable at the moment that you are asking people to pay for it. And that’s why people so often respond with: “No thanks.”