Maybe using more efficient processors is a better strategy for taming energy-gobbling data centers than getting into the
energy trading business to score some cheap kilowatts. Could it be that Google wants to trade power for some other reason? Maybe. There is the Google Power Meter which offers consumers a way to follow their home power consumption. Hook that up to a computer control device (powered by Chrome?) and it might be able to shave hundred off your energy bill. Maybe only if you buy it from Google, though. It just sounds all too similar to Google’s cell phone gambit. Provide a consumer device, and go after the infrastructure to use it. It’s a cunning strategy proven to work in the area of music.
Google has received federal approval to buy and sell energy on the open market, giving it more options for the way it powers its data centers and opening the door to a potential move into the energy-trading business.