The NYT ran a story about the Google effort with Sony and Logitech to field an Android-based competitor to Apple TV. But TechCrunch offers and interesting take: smart phone operating systems and app stores (iPhone or Nexus One) may scale up from phone to tablet size, but that the next size scale is the living room big screen with a set-top box. The living room is where Apple and Google both want to be, although they are reaching for it from different core businesses: advertising in Google’s case, and consumer electronics and content distribution in the case of Apple.
Google is working with partners including Intel, Sony, and Logitech to bring a Google TV experience into the living room. This is, of course, where the Apple TV resides. And Apple would be foolish to simply cede any ground it does have to its new favorite rival just because it’s focused on other things (*cough* iPad *cough*).
That’s a Microsoft move.